Advertising performance dashboard with campaign charts and analytics
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Meta & Google AdsDemo placeholder — not a real client

Meta & Google Performance Advertising

Full-funnel paid media with tracking verified end to end, structured creative testing and reporting tied to profit, not vanity metrics.

Client / Brand
Demo Brand — Consumer Electronics
Country
Australia
Services
Paid social, Google Ads, Tracking setup, Reporting
Project URL
Not published

Project overview

A demonstration of our paid media operating model — measurement first, creative second, budget third.

The problem

Challenge

Spend was rising while reported returns fell, and no one trusted the numbers in the ad platforms.

What success looked like

Goals

  • Rebuild trustworthy measurement
  • Find creative that works before increasing budget
  • Report on contribution, not platform-reported ROAS alone

Our approach

Strategy

No scaling decisions until tracking is verified. Then test creative in disciplined cycles and scale only proven winners.

Deliverables

What We Did

  • Pixel, conversions API and analytics audit
  • Account restructure across prospecting and retention
  • Creative testing framework with clear pass/fail rules
  • Landing page and offer alignment
  • Weekly reporting with next actions

How it shipped

Implementation

Measurement fixed in week one, account restructured in week two, creative testing running continuously from week three.

Visuals

Project Gallery

Advertising performance dashboard with campaign charts and analyticsSmartphone showing a social media content feed beside products and a ring light

Comparison

Before & After

Placeholder image representing a store after redesignBeforeAfter

Shopify store redesign (illustrative placeholder)

Drag to compare

Measurement

Analytics & Dashboard

Meta & Google Ads analytics
Meta & Google Ads analytics dashboard mockupSample / Illustrative Data

Outcome

Results

  • ROAS

  • CPA

  • Ad Spend

No performance figures are shown because this entry is an illustrative placeholder. We never publish revenue, ROAS, order or growth numbers we cannot evidence.

In their words

Client Feedback

Client feedback is published here once it has been given and approved.

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