Private label product packaging arranged in a fulfilment warehouse

Own the shelf

Amazon Private Label

End-to-end private label support — from product research and sourcing guidance to launch, PPC and account growth.

Full

Research to launch coverage

5 days

Typical account audit

US/UK/EU

Marketplaces supported

ACoS

Managed against margin

Overview

Private label success is decided long before launch. We help you select a product with genuine demand and workable economics, then build the brand and listing infrastructure around it.

After launch we focus on ranking, advertising efficiency and sustainable account growth.

Problems we solve

  • Products chosen on excitement rather than data
  • Listings that rank but fail to convert
  • Launches that stall without a ranking strategy
  • PPC campaigns with poor structure and unmanaged ACoS

Who this service is for

  • New sellers preparing a first private label launch
  • Established sellers expanding their catalogue
  • Brands with listings that under-convert or under-rank
  • Sellers whose PPC spend is rising faster than sales

The challenge

Your listing is live, but it isn't compounding.

The product was chosen on excitement rather than data, the listing ranks for the wrong terms, and PPC spend climbs faster than sales. The account gets managed by firefighting instead of by plan.

Our approach

Four moves, in order

  1. 01

    Validate the product

    Demand, competition, seasonality and landed-cost margin proven first.

  2. 02

    Architect the listing

    Keyword-led title, bullets, backend terms, imagery and A+ content.

  3. 03

    Structure the campaigns

    Manual and auto tiers separated by margin — no unmanaged broad match.

  4. 04

    Compound the account

    Ranking, review velocity within policy, then catalogue expansion.

What we offer

Every element below can be delivered as part of a complete programme or scoped individually to fit your priorities.

Product research

Demand, competition, seasonality and margin analysed in depth.

Market analysis

Category dynamics, pricing bands and entry viability.

Competitor research

Review mining, listing gaps and differentiation opportunities.

Supplier sourcing guidance

Sourcing approach, vetting, sampling and negotiation support.

Branding

Brand identity, packaging direction and A+ content design.

Listing creation & optimisation

Keyword-researched titles, bullets, backend terms and imagery.

Launch strategy

Staged ranking plan with pricing, promotion and review generation within policy.

PPC & account growth

Structured campaigns, bid management and ongoing optimisation.

Our process

How we deliver this service

  1. 01

    Research

    Validated product shortlist with full economics.

  2. 02

    Sourcing

    Supplier guidance through sampling and order preparation.

  3. 03

    Brand & listing

    Identity, packaging direction, imagery and full listing build.

  4. 04

    Launch

    Coordinated ranking and advertising push.

  5. 05

    Optimise

    Conversion, keyword and bid refinement based on data.

  6. 06

    Scale

    Catalogue expansion and profitability improvement.

Tools & platforms

What we run on

The everyday stack we use to deliver, measure and report on this service.

Amazon Seller Central
Brand Registry
Sponsored Ads Console
Helium 10
Jungle Scout
Keepa
A+ Content Manager
Amazon Attribution

Key deliverables

  • Product research and validation report
  • Sourcing and supplier evaluation framework
  • Brand assets and packaging direction
  • Fully optimised listing with A+ content
  • PPC campaign structure and reporting cadence

Benefits

  • Lower launch risk through disciplined research
  • Listings that convert the traffic they earn
  • Advertising spend controlled against profitability
  • A brand asset rather than a single product

Sample output

What lands in your inbox every week

Operator-grade reporting written in plain English — not a screenshot of a dashboard.

./report

  • Sales, ACoS and TACoS by ASIN and campaign tier
  • Keyword rank movement on priority terms
  • Inventory cover and reorder recommendations
  • Listing health and compliance risks flagged
  • Next week's plan in plain English

Side by side

How this compares to a typical agency

  • Product researchFull landed-cost margin modelSoftware score screenshot
  • ListingKeyword architecture plus A+ buildBullets rewritten only
  • PPCTiered campaigns judged on profitBroad match, ACoS-only goal
  • Account healthNotifications handled quicklyNoticed when sales drop

Our commitments

What we promise on day one

We commit to how we work. Platform outcomes are never guaranteed — anyone who guarantees them is guessing.

  • A single accountable team — no rotating account managers.
  • Reporting built around outcomes and spend efficiency, not hours billed.
  • Every asset we produce for you is yours to keep, with no licence traps.
  • Clear written scope and timelines before any work begins.
  • No guarantees we cannot control — platform results are never promised.

How we engage

Two ways to work together

Every engagement is scoped to your stage and channels. Share a brief and we will come back with a plan.

Pilot

Start here

The first 90 days. Audit, plan and the first delivery cycle — scoped so results are measurable before you commit further.

  • Discovery call and full audit
  • Roadmap locked with agreed milestones
  • First complete cycle of work delivered
  • Weekly progress updates and reporting
Start a conversation

Ongoing partnership

After the pilot

We run this function as a dedicated part of your team, in repeating cycles that build on the previous one.

  • Named lead plus specialists on your account
  • Bi-weekly strategy calls
  • Quarterly review and re-planning
  • Continuous optimisation cycles
Start a conversation
01

Discovery call

A 30-minute call to understand your goals, constraints and current setup.

02

Audit and plan

We review what exists today and return a written roadmap with milestones.

03

Cycle one

Work starts within a week of sign-off, with the first delivery inside 30 days.

Why choose Logic Brigade

The same principles apply across every service we deliver.

12+ Years of Experience

More than a decade working across e-commerce platforms, marketplaces and advertising channels — applied to every engagement.

Complete E-Commerce Expertise

Shopify, Amazon, eBay, Etsy and TikTok Shop under one roof, so advice accounts for how each channel actually behaves.

Strategy + Design + Development + Marketing

Four disciplines that usually sit in four different companies, coordinated by one team against one plan.

One Agency for End-to-End Growth

From the first brand decision to scaled advertising, you don't need to re-explain your business to a new vendor at every stage.

Data-Driven Decisions

Tracking is set up properly first, then every recommendation is argued from the numbers rather than opinion.

Transparent Communication

Clear scopes, honest timelines and reporting that shows what worked, what didn't and what happens next.

Frequently asked questions

Still have a question? Ask us directly during your free consultation.

Request Free Consultation

Ready to move forward with Amazon Private Label?

Book a free consultation and we'll outline exactly what this would look like for your business.